|photo by Dave Pearson|
When my partners and I at re:sound creative talk with our clients about branding, we like to talk about fans and advocates rather than just customers. Die-hard loyalty can only come from an experience that resonates intimately with your followers. And that can only happen when you truly know and understand what makes your company or product remarkable.
This question seems like a great one to begin to answer in that discovery process.
So what gets your customers excited to jump into the fray with you for the long haul?
What's your (brand's) battle cry?