Wednesday, February 09, 2011

Storytelling in an always-on world.

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Will people pay attention to stories in our always-on, digital world?

According to this article from Imprint magazine, they will—if the story is compelling.

By looking at book, movie, and TV show trends from the last ten years, it appears that the stories we care about are getting longer and more compelling, despite the claim that the digital world is training us to lose our attention spans. Books like the Harry Potter series (which is really just one long story), and TV shows like Lost and American Idol, prove that people love great stories, no matter how long they are.

So what?

All of this goes to prove that if you want to build a successful business or organization you better learn how to tell a great story...or find someone who can do it for you.