Saturday, March 06, 2010

Rory Sutherland on How Advertising Can Create Value (video)

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Rory Sutherland—Vice President at Ogilvy—gives a talk at TED about the need for more perceived value in the things that already exist. And how advertising and branding can help us to appreciate not only the latest but even things that have been with us all along. Interseting, engaging, and thoughtful presentation.