Thursday, March 18, 2010

Inspiration: Identity Package Design

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Another inspirational design from the studio of Lundgren+Lindqvist in Sweden.

This one is their own identity package—the result of their recent re-brand. While the variety of materials of the package is extensive (business cards, letterhead, envelopes, website, mugs, stamps, and a promotional poster) its the details that really blew me away.

The business cards alone art works of art: tri-plex paper stock, spot UV-coating, and even reverse embossing!

I'm quickly falling in love with these guys and their work after perusing their site and portfolio. One of the highlights is the tag line at the end of their company info section:
"Good design is good business."
I agree.