Tuesday, August 11, 2009

It's Not About Being Liked, It's About Being Effective

Marketers (like this guy) get a bad rap for being arrogant and self-consumed.  And rightly so for many of them.  But despite this video's ridiculous, over-the-top view of marketers and salespeople, they do get one thing right. It's okay to be liked. It's a million times better to be effective.

A whole lot of people didn't (or don't still) like Ghandi, or Gen. Patton, or George Washington, or Abraham Lincoln, or Bill Gates, or Martin Luther, or Martin Luther King, Jr., or John Calvin, or Steve Jobs, or Jerry Colangelo, or John Piper, or Winston Churchill, or Jesus Christ.  But you can't say they weren't (or aren't still) effective.  And some of them weren't even arrogant.  A lot of people even love these people.

Be effective. If people like you, count it a bonus.


  1. Mick, you are spot on with this. I cannot agree enough. I have found this to be 100% true in many situations, while regretfully, very few seem to actually understand it. Glad you do! Great post!

  2. I totally hear you on this one: not many seem to understand that effectiveness and like-ability are distinctly different and pursuing one may endanger the other. Thanks for reading!