Tuesday, January 06, 2009

Marketing: The Times They Are A-Changing

I just read a great article on the new (or is it?) style of marketing in the online social networking age by Brian Clark, Executive Editor at CopyBlogger.com.  Here's a not-so-short excerpt from the article that I thought was extrememly insightful, regarding the shift in today's marketing world:
"Mass media is a historical aberration. For a short 70-odd years of human history, a relatively small group of people told us what to think and what to buy, and we were expected to passively accept it.
That’s not how things worked for thousands of years before, and that’s not how it’s going to work in the future. Clinging to the precepts of a brief period of weirdness may not be the best model to guide us, you think?
Before mass media, people marketed their wares directly to one another in a social context. Some people were considered honest and trustworthy, and some people were considered shills and charlatans. Others were revealed to be criminals and con men.
Same as it ever was."
The article also has some great insights into how to monetize your blog and how social networking and blogs are changing the way we think about and respond to marketing.  If you're a blogger or just want to understand a little more about how the marketing game is changing check it out.

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