Friday, March 09, 2007

it's about time...

for some peace of eyes. I mean it, my eyes are tired. And I'm not talking about tired from staring at a computer screen all day or being awake far longer than human should (and I am guilty of both - though only by choice with the latter).

I'm talking about a little peace and serenity from the incessant visual cacophony of advertisements that innudate my life everywhere I turn.

For instance, one reason I have really come to dislike MySpace is the ridiculous amont of visual ads plastered all over the place. And most of them are really crappy ads too! I mean who designs this crap! They must be paying some Indian guy in Bangladesh like $0.50 and hour to do this stuff cause it plain sucks! Nobody would pay real design money (from $75 to $200 per hour) for this kind of stuff. But it does get your attention. But only because everything's so bad. Facebook is slightly better, sticking to about 1 ad per page and most of these are a bit more pleasing to the eyes than the MySpace ads. This is one of the big reasons I've pretty much neglected, and almost completely separated myself from, MySpace.

I am amazed at the quantity of advertising in our world today. I went to a Phoenix Coyotes game (they are a professional hockey team for all you non-sports and non-hockey people - because there are plenty of people who love all kinds of sports and yet have no clue when it comes to hockey. Believe me, I used to be one of them. But things have changed - thanks Dave). While I was there I became aware for a while of all the advertising in the arena (this is thanks to the Coyotes who suck this year and were down 4-0 leaving me nothing better to do). There were probably at least 30 to 40 different company names either printed, painted, hung, flashed, scrolled or otherwise visually thrown around the arena. Everything from company names painted on the hockey rink's boards to actual TV ad's shown on the jumbo-tron. I was just about sick at this point and reverted my eyes and attention back to the crazy men who have decided to make a living by running around a big frozen indoor pond, with sharp blades strapped to their feet, hack at a little piece of hard rubber with big wooden sticks, and mostly just try to ram each other into the plexiglass boards. On occasion they get fulfill their salaries by dropping their gloves and duking it out like Tyson or Ali (but with less ear-biting and just about no bee-dancing).

Back to the real rant...
And these two examples (MySpace and the hockey game) were only about a quarter of my time awake today. The other 75% wasn't much better, if at all.

And I wonder why at the end of every day I keep saying to myself, "man, my eyes are tired."

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